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Study: More than half of online shoppers are mobile
Pittsburgh - For the first time ever, the majority of consumers are visiting retail websites on smartphones and tablets rather than on traditional desktop and laptop computers. According to Branding Brand's Mobile Commerce Index report, in August 2014, mobile devices generated 51% of all online retail visits, the majority of which occurred on Apple devices.
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eMarketer: Back-to-school drives $50 billion in summer e-commerce sales
New York – Shoppers spent $50.17 billion online during the 2014 back-to-school shopping season, which represents a 16% gain from $43.26 billion in the year-ago period, according to eMarketer. Online commerce during the months of July and August — the main months for back-to-school shopping — accounted for approximately one-sixth of retail ecommerce sales for the year, according to eMarketer estimates, as well as 70.5% of retail ecommerce sales in third quarter 2014.
