Apple, Inc.

HBC Department Store Group has deployed the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S.

Using beacons installed in merchandising areas throughout its stores, Hudson's Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps.

Toronto - HBC Department Store Group is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S. Using beacons installed in merchandising areas throughout its stores, Hudson's Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps.

The revelation that IBM and Apple would be working together on a new range of mobile solutions is a huge development in its own right, but the landmark deal also promises to have a wide-ranging impact on the retail industry.

The revelation that IBM and Apple would be working together on a new range of mobile solutions is a huge development in its own right, but the landmark deal also promises to have a wide-ranging impact on the retail industry.

Recent announcements that Apple will partner with IBM to release more than 100 mobile iOS applications tailored to work with IBM’s data analytics and cloud services, and that Microsoft will focus on digital work innovation in its smartphone segment, serve as reminders that mobile devices are continuing to evolve. Increasingly, mobile devices are offering features that make it easier for retailers to position advanced computational and analytical power at the point of customer contact. Here are three ways upcoming changes in the capabilities of mobile devices will affect retail.

New York -- Greg Buzek, president of IHL, which tracks mobile spending and forecasts for the retail and hospitality markets, offers analysis on the recently announced IBM-Apple partnership:
 
If IBM and Apple for retail were people on Facebook right now, the relationship status would say “It’s complicated."

Redmond, Wash. - Microsoft Corp. is enacting a restructuring plan to simplify its organization and align the recently acquired Nokia mobile devices and services business with the company’s overall strategy. These steps will result in the elimination of up to 18,000 positions in the next year.

New York -- IBM, and Apple have entered into a comprehensive partnership to spread advanced mobile and data analysis technology in the corporate world. The deal brings together two historic competitors.

The two companies are jointly working on, and will release, more than 100 mobile applications tailored to work with IBM’s data analytics and cloud services developed exclusively for Apple’s iOS operating system and for use on iPhones and iPads.