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Gerber leverages social media for contest
In a move designed to expand its existing consumer base, Gerber has launched its 2013 photo search, leveraging social media to encourage parents or legal guardians of children up to 48 months of age to participate.
Participants are asked to upload a recent photo of their children on the Gerber Facebook page for a chance to win a grand prize of $50,000 as well as the chance for their child to star in a future advertisement for Gerber. In addition, six Milestone winners will be selected based on Facebook fan votes. Photo entries are being accepted now through Oct. 27.
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Macy’s is launch partner for Apple’s new streaming music service, iTunes Radio
New York -- Macy’s announced that it is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes Radio. In line with the retailer’s omnichannel strategy, Macy’s said the new service will allow it to reach a broad cross-section of consumers with compelling digital, visual and audio engagement experiences on their iPhone, iPad, iPod Touch, Apple TV, Mac or PC.