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American Eagle Outfitters taps Kate Spade exec to head up marketing
American Eagle Outfitters announced that Kyle Andrew has been appointed executive VP, chief marketing officer, effective June 6. Andrew served as senior VP, brand director for Kate Spade Saturday from 2013 through 2015. She joined the company in 2008 as head of global brand marketing and played an integral role in the re-positioning of the Kate Spade brand from a $100 million handbag company to a billion dollar global lifestyle brand. -
American Eagle debuts tongue-in-cheek campaign for men's underwear
American Eagle Outfitters is launching another viral marketing campaign, this time with a funny focus on the fight against the body shaming of men.
The retailer is kicking off its #AerieMAN campaign, featuring a mix of quirky male characters of different sizes and personalities sharing "real life" stories in their skivvies. American Eagle's Skinny Skinny Jean and American Beagle Outfitters campaigns were huge successes in 2013 and 2014. Now the brand is focused on raising awareness around body diversity.

