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Report: Starbucks 'visualizes' drive-through innovation
Starbucks Corp. is reportedly seeing value in a new addition to its drive-through order windows.
According to Bloomberg, Starbucks is rolling out video screens to 2,400 drive-through lanes in stores across the U.S. during the next 12 months. In one major differentiator from the drive-through screens found at many quick service chains, Starbucks screens will feature a real-time audio/video feed of the barista taking the order.
Images of items the customer orders will appear on the screen to ensure they are placed correctly.
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Survey: Consumers of all ages favor same device
When it comes to a primary device, consumers of all ages make the same choice by a clear margin.
According to a new survey of 4,000 consumers from Adobe, 92% of millennials consider the smartphone as their primary device.
Tablets show opposite age trends. While 72% of all consumers say they own tablets, baby boomers and 70 and over report higher usage. 87% of respondents use tablets at home, with 66% using it every day. Top activities include reading emails (72%), playing games (60%), sending emails (60%) and shopping (55%)

