Adobe

CHICAGO — With an eye on new growth opportunities, Tommy Bahama has selected the Hybris commerce platform to improve its omnichannel commerce capabilities.

A leading retailer of island-inspired apparel and home furnishings, Tommy Bahama has seen growth in it online commerce throughout the past few years. Tommy Bahama also offers in-store kiosks, where shoppers can access a commerce channel that enables an "endless aisle" of available products —allowing shoppers to access out-of-stock or online-exclusive items directly in-store.

DropShip Commerce, a provider of distributed supply chain management solutions to mid-market retailers, appointed of Scott Lemon as VP of technology.

Lemon will oversee the firm’s software as a service-based, on-demand platform to help retailers and manufacturers use the virtual supply chain to be more responsive to consumer demand in the age of e-commerce.

Retailers share online insights

Speakers at the recent Internet Retailer Conference & Exposition in Chicago discussed how the retail industry is using a number of digital technologies to assist performance in areas such as CRM, marketing, driving customer traffic and converting sales. Following are a few brief highlights:

New York – Brooks Brothers is connecting data to the customer experience in order to replicate the highly personalized shopping environment of its stores on its e-commerce site.

“We are connectors,” Cindy L. Hicks, director of analytics for Brooks Brothers, told the audience during a session at last week’s Internet Retailer conference in Chicago. “Our job is to connect data to the customer experience with a software package.”

San Jose, Calif. -- Facebook brand engagement has risen 896% on a year-over-year basis, according to a new study from Adobe Systems Inc., with mobile users accounting for nearly one-quarter of all engagement.

Engagement on Facebook is expected to surge in the fourth quarter, Adobe's Digital Index for third quarter 2012 points out, as brands continue to invest in social marketing and take advantage of the latest Facebook platform changes (e.g., Timeline) to target consumers.

CHICAGO — Walgreens on Saturday will be hosting its first Mobile Photo Hack Day — a contest between mobile photo application developers in creating a "groundbreaking" application using Walgreens' QuickPrints SDK.

All entries will be reviewed by a panel of notable judges:

• Kobie Hatcher, solutions director at AIM Consulting, a technology solutions and services company providing resources in flexible configurations;

Deerfield, Ill. — Walgreens on Tuesday extended its innovation in mobile technology with the introduction of a developer portal that allows third-party software developers to integrate the Walgreens QuickPrints software development kit, enabling photo printing directly from iPhone and Android mobile devices.

Indianapolis -- Hhgregg has officially launched its new e-commerce website. The retailer’s key development partners for the new site include Rosetta, the implementation partner; IBM, the ecommerce platform provider, and Adobe for imaging, recommendations and site analytics.

The new site features enhanced functionality, delivers on the company’s “We Help” brand promise and brings hhgregg’s superior in-store experience online.

New features include: