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Tommy Bahama makes improvements to e-commerce capabilities


CHICAGO — With an eye on new growth opportunities, Tommy Bahama has selected the Hybris commerce platform to improve its omnichannel commerce capabilities.

A leading retailer of island-inspired apparel and home furnishings, Tommy Bahama has seen growth in it online commerce throughout the past few years. Tommy Bahama also offers in-store kiosks, where shoppers can access a commerce channel that enables an "endless aisle" of available products —allowing shoppers to access out-of-stock or online-exclusive items directly in-store.

To ensure the brand's continued global expansion, and to establish a foundation for market and channel growth, Tommy Bahama decided to deploy a more robust commerce platform that it could integrate with its existing Adobe Experience Manager solution.

"Omnichannel commerce combined with a customized user experience is extremely important to us," said Lisa Atwood, SVP of e-commerce at Tommy Bahama. "We selected Hybris because we needed a true omnichannel commerce platform that could be deployed in an aggressive timeframe and seamlessly integrate with our existing Adobe investment. Hybris is uniquely positioned to meet our criteria and is simply the best solution for enabling us to scale our commerce technology with our agile growth agenda in mind."

Hybris offers brands a single stack, all-in-one commerce solution, designed to enhance the value of Adobe and similar technologies throughout the enterprise.

"Tommy Bahama is one of the most highly respected and successful branded apparel retailers in the market," said Steven Kramer, EVP of sales in the Americas at hybris. "The selection of the Hybris platform gives Tommy Bahama the technology needed to continue its steep growth curve, reinforcing Hybris' position as a true omnichannel commerce technology provider."

Tommy Bahama also selected Acquity Group to assist with the implementation of the Hybris platform. Acquity Group has a longstanding relationship with Hybris.

Tommy Bahama owns and operates more than 100 Tommy Bahama stores worldwide, with 16 of those locations offering a Tommy Bahama restaurant and bar. Through a partnership with Border Free global ecommerce, ships merchandise directly to consumers in more than 100 countries. Tommy Bahama products are also available at several U.S. retailers, including Nordstrom and other specialty retailers. Additional stores will be opening this year.

Hybris’s clients include global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys"R"Us, Metro, Bridgestone, P&G, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa.

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