Winn-Dixie looks to streamline operations

JACKSONVILLE, Fla. Winn-Dixie Stores said it is looking to promote information sharing amongst consumer product manufacturers by partnering with IBM, Priva Technologies and TrueDemand Software to help better align merchandising, marketing and store operations, with a focus on driving more traffic to stores, increasing the average basket size per customer store visit and enhancing customer satisfaction.

This partnership reinforces Winn-Dixie’s commitment to become a leading neighborhood grocer in every market it serves. The use of industry-standard information will allow for reduced shelf-level out of stocks and the ability to tailor product offerings to fit each individual community in the grocer’s five-state operating area.