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Accenture: Consumers switch brands more than ever before
New York - U.S. companies are struggling to keep pace with their customers’ “always on” nature and greater use of digital channels. According to new research from Accenture, 56% of consumers report that the number of brands they consider has increased significantly in the past 10 years, and 46% believe they are more likely to switch providers compared to 10 years ago.
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Bonial eyes development of Retale brand
Retail advertising solutions provider Bonial International, parent company of Retale, has placed several executives in key roles as it looks to disrupt the traditional retail advertising universe.
Dan Cripe was name chief technology officer and Andrea Francesco Domeneghini was named chief marketing officer at Bonial and will be based in the company’s Berlin headquarters.
