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Belk taps Accenture to help deliver seamless multichannel experience
New York -- Accenture has been selected by Belk, the largest family-owned and -operated department store company in the United States, to help the retailer deliver a seamless experience to customers across all shopping channels – in-store, online and mobile – as part of its omnichannel transformation initiative. Financial terms of the agreement were not disclosed.
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Belk enlists Accenture in search to be seamless
An omnichannel transformation initiative underway at department store retailer Belk is being executed with the aid of Accenture following a recent agreement between the operator of 300 stores and the global management consultancy.
Accenture has worked with Belk previously, but the recently announced agreement brings the consultant and retailer closer together as Belk looks to improve on its ability to provide customers a more seamless experience as part of its wide-ranging Omnichannel Transformation Initiative.