Accenture

By Joe Dalton    As technologies advance, social channels proliferate, and consumers become more plugged into digital marketing, personalization and contextualization is becoming the key to connecting with customers. While consumers build their online identities simply by using their devices for everything from browsing to averting traffic, they leave trails of their preferences, behavior, and values that retailers can draw upon to appeal to the interests of each individual customer.   

London - Accenture is expanding its retail practice with an agreement to acquire Javelin Group, a U.K.-based retail strategy consulting and digital transformation services provider. The acquisition will expand the capabilities of Accenture Strategy to help retailers and consumer brands accelerate their digital transformation.

Retailers are poised to benefit from a new deal between Accenture and Javelin Group, a UK-based retail strategy consulting and digital transformation services provider.

The acquisition will expand the capabilities of Accenture Strategy to help the world’s leading retailers and consumer brands accelerate their digital transformation. Terms of the acquisition were not disclosed, and completion of the acquisition is subject to regulatory approval and other customary closing conditions.

Retailers must move quickly to improve their ability to deliver a “seamless retail” experience to customers, according to new research by Accenture released Wednesday.

Yet another study has documented retailers’ inability to keep pace with shoppers’ heightened expectations for a seamless experience driven by all manner of technological advancements.

New York -- U.S. retailers are struggling to meet the demands of consumers, according to a report by Accenture. An overwhelming majority (82%) of consumers expect a retailer’s prices to be the same in-store and online, up 13% over last year’s study, but only 34% of retailers met this expectation for more than 80% of the items assessed, Accenture found.

New York -- U.S. consumers want a more personalized retail experience but are conflicted about disclosing the type of personal information that goes along with it, according to a survey from Accenture. Nearly 60% of consumers want real-time promotions and offers, yet only 20% want retailers to know their current location and only 14% want to share their browsing history.

Carrollton, Texas - In a move designed to offer its guests a more enhanced, robust and personalized experience both inside and outside of the restaurant, TGI Fridays has selected two new agencies – Made Movement (Made) and Meredith Xcelerated Marketing (MXM) – to manage all future digital marketing, e-mail and technology campaigns.