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Bonial eyes development of Retale brand


Retail advertising solutions provider Bonial International, parent company of Retale, has placed several executives in key roles as it looks to disrupt the traditional retail advertising universe.

Dan Cripe was name chief technology officer and Andrea Francesco Domeneghini was named chief marketing officer at Bonial and will be based in the company’s Berlin headquarters.

As CTO, Cripe will be responsible for the system architecture of all platforms and apps of the group with a focus on developing the availability, scalability, and security of the international Bonial system. He will also lead the international information technology teams. Cripe, a former Accenture executive, fills a position previously held by Thomas Frieling.

As CMO, Domeneghini is responsible for increasing the reach of the company’s platforms and apps. He will also head the international mobile marketing and SEO teams.

"By filling these key positions, we are ushering in a new phase of global growth and giving the group an international position, including within the management," said Bonial CEO and Retale founder Christian Gaiser. "This is also a nod to the increasing importance of the U.S. market. Dan is a highly experienced CTO who demonstrates an entrepreneurial sense in his actions, making him a valuable addition who will also play a major role in the further development of our American brand Retale. Andrea will help us further expand on the Bonial International Group's already strong position and take it to the next level."

Bonial’s Retale division in the U.S. is a location-based mobile and digital company connecting shoppers with their favorite local retailers. The Retale app and website aggregates weekly retail circulars from more than 130 top line retailers in the United States to give shoppers a digital alternative to print circulars.

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