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  • New Balance steps up e-commerce with Demandware

    BURLINGTON, Mass. — New Balance is engaging Demandware to power its new e-commerce sites for its New Balance, Warrior, Cobb Hill, Aravon and Dunham brands. New Balance plans to use Demandware to launch additional sites in new international markets and for other brands, including PF Flyers.

  • Pier 1 Imports launches new e-commerce initiative

    Fort Worth, Texas -- Pier 1 Imports said Thursday it has launched a fully redesigned website, Pier1.com, with a lineup of new features, including “Pier 1 To-You” allowing users to buy products online and have them shipped to any location in the continental United States.

    Additional options continue to include “Pier 1 To-Go,” which launched in June 2011 and allows customers to pay for selected product offerings online and pick them up in-store with no shipping charges.

  • Social marketing firm names new leadership

    WASHINGTON, D.C. — NewBrandAnalytics , a global leader in social market intelligence, has appointed two celebrated names in the world of business service software – Kristin Muhlner and Barton Phillips.
     
    Muhlner was named CEO and was appointed to the company's board of directors to serve alongside investment giants, New Enterprise Associates (NEA) and Revolution LLC. Muhlner brings to NewBrandAnalytics 20 years of expertise in building mission critical technology solutions used by Fortune 500 companies.
     

  • Study ranks Macy’s, Sephora and Michael Kors as Facebook ‘geniuses’

    New York  -- Macy’s, Sephora, Michael Kors and Lancome were ranked as Facebook “geniuses” in the second annual L2 Facebook IQ Index, developed in partnership with Buddy Media, a social enterprise software firm.

  • Tourneau deploys Micros-Retail Open Commerce Platform

    WESTBORO, Mass. — Micros-Retail, a division of Micros Systems, announced that luxury watch retailer Tourneau has completed a successful launch of the Tourneau.com website utilizing Micros-Retail Open Commerce Platform.

  • Macy’s tops among specialty retailers in Digital IQ Index

    New York City -- Macy’s took the top spot in the annual Digital IQ Index, which ranks retailers according to their online competence. The index measured the digital footprint of 64 brands via 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Based on these scores, each brand was assigned a Digital IQ and a corresponding class of Genius, Gifted, Average, Challenged, or Feeble.

  • Opinion: Retailing and social media: What’s next?

    By now, any digital marketing executive realizes that with more than 700 million users worldwide, Facebook’s “population” would make it the third largest nation in the world, and a platform that is too big to ignore. And just like any other country, there are some fundamental elements required to feed and foster the populace (aka – your customers, potential customers and fans). 

  • Solstice taps Demandware for e-commerce platform

    Woburn, Mass. - Demandware on Monday announced that sunglass specialty retailer Solstice is taking its first step into the ecommerce arena by announcing the launch of its new online retail store www.solsticesunglasses.com built on the Demandware Commerce platform.

    The new site mirrors the company’s upscale store design, combining clean sophisticated lines with the brands’ seasonal advertising campaigns. It offers more than 40 luxury, designer and sport sunglass brands,  with easy-to-navigate search options designed to make shopping easier.

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