New Balance steps up e-commerce with Demandware

BURLINGTON, Mass. — New Balance is engaging Demandware to power its new e-commerce sites for its New Balance, Warrior, Cobb Hill, Aravon and Dunham brands. New Balance plans to use Demandware to launch additional sites in new international markets and for other brands, including PF Flyers.



“As we continue to expand our business across multiple geographies, we needed to find a highly flexible and scalable, digital commerce solution that would support our growth and allow us to deliver a superior shopping experience to all of our consumers across all our brands,” said Pamela Hart, director of e-commerce for New Balance. “We are confident that Demandware’s platform is the commerce engine we were looking for to help us grow our business today and in the future.”

Demandware's commerce program provides an open, extendable and fully customizable cloud-based platform that enables fast time-to-market and a lower total cost of ownership. In addition, it provides merchandiser-friendly tools to streamline product content and promotion management across brands and sites.