Social marketing firm names new leadership

WASHINGTON, D.C. — NewBrandAnalytics , a global leader in social market intelligence, has appointed two celebrated names in the world of business service software – Kristin Muhlner and Barton Phillips.



Muhlner was named CEO and was appointed to the company's board of directors to serve alongside investment giants, New Enterprise Associates (NEA) and Revolution LLC. Muhlner brings to NewBrandAnalytics 20 years of expertise in building mission critical technology solutions used by Fortune 500 companies.



In her previous role as CEO of RollStream, the leading provider of enterprise community management solutions, Muhlner spearheaded the growth of the company and its SaaS product, paving the way for RollStream’s successful acquisition by GXS. Before joining RollStream, Kristin served as EVP product development for WebMethods (acquired by Software AG), where she led the development and ongoing evolution of the company’s highly acclaimed software products. Prior, Kristin served as Senior Manager at Deloitte and Touche Consulting, where she led ERP implementation projects for key clients across North America. She holds a B.A. in economics from Rhodes College.



Phillips has joined the organization as EVP sales, and will drive the company’s sales and business development efforts worldwide.



Most recently, Phillips was area VP sales with Salesforce.com, a $2+ billion leader in cloud computing, where he was responsible for public sector sales in the United States. Prior, Phillips was a director of CRM Sales with Oracle and held leadership positions with Siebel Systems and American Management Systems. Phillips holds a B.S. degree from James Madison University and an M.S. degree from Carnegie Melon University.