Chipotle teams with Urban Outfitters for college rewards promotion
Chipotle Mexican Grill has a new rewards program just for college students and is spreading the word with help from Urban Outfitters.
The new Chipotle U Rewards program is exclusively designed for college students. To participate, customers can log into or register for the existing Chipotle Rewards loyalty program, validate their college enrollment via the ID.me digital identity solution, and then receive 1,000 bonus points upon enrollment and earn 20% more points on every purchase.
"With the introduction of Chipotle U Rewards, we've created a new personalized digital experience for Gen Z students who are craving real food and real value," said Curt Garner, president, chief strategy and technology officer, Chipotle. "Chipotle has long been a go-to destination for students' celebratory meals, and now members will be given special offers that tie to specific milestones throughout their college journey."
Chipotle, Urban Outfitters offer 'A Little Extra' Dorm Collection
To celebrate the launch, Chipotle teamed up with Urban Outfitters to design a limited-edition 'A Little Extra' Dorm Collection inspired by its menu, launching Wednesday Aug. 20, at select Urban Outfitters stores and online.
Highlights include bean bag chairs inspired by black and pinto beans, a cozy throw blanket designed to look like a foil-wrapped tortilla and a desk light shaped like Chipotle's iconic chip bag. Other items in the capsule include a water tumbler, catch-all, doormat, and embroidered pillow.
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'A Little Extra Dorm' merchandise. -
Chipotle U Rewards.
"Urban Outfitters is Gen Z's destination for their next favorite find, and Chipotle is an iconic part of campus life, so teaming up was a natural fit," said Cyntia Leo, head of brand marketing at Urban Outfitters. "We're excited to bring this collaboration to life together, encouraging consumers to be a little extra and bring that energy into their dorms and homes."
Urban Outfitters aims at back-to-college market
Urban Outfitters also recently partnered with HGTV to host the Dream Dorm Makeover Contest, which is part of UO Haul – Urban Outfitters’ 360-degree campaign made to “inspire student style, energize small spaces, and celebrate individuality” during the back-to-school season. Students were invited to curate a Pinterest board that captured their vision for a dream dorm.
[READ MORE: Urban Outfitters, HGTV debut dorm makeover contest on Pinterest]
Chipotle Mexican Grill Inc. operated more than 3,800 restaurants as of June 30, 2025, in the U.S., Canada, U.K., France, Germany, Kuwait and United Arab Emirates, and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe.
Founded in 1970, Urban Outfitters now operates more than 200 stores across the U.S., Canada and Europe, along with a digital presence.
