Chipotle brings back trivia rewards promotion in U.S., Canada
Chipotle Mexican Grill is testing its rewards members’ knowledge of company information – with prizes for correct answers.
The fast casual restaurant chain is offering the Chipotle IQ trivia game to members of the Chipotle Rewards loyalty program in the U.S. and Canada beginning Tuesday, Aug. 12, 2025. This will mark the sixth time Chipotle has run the promotion, which debuted in 2020.
Chipotle IQ tests customer knowledge on company information such as its food offerings, as well as its sourcing and sustainability efforts. Prizes include a buy-one-get-one (BOGO) free entrée code, food offers, or additional Chipotle Rewards points. 2025 is the first year customers can play to win multiple food prizes.
“We saw a 20% year-over-year increase in participation from 2023 to last year, underscoring just how much our fans enjoy putting their knowledge of Chipotle to the test," said Chris Brandt, president and chief brand officer, Chipotle. "As we return for the sixth year, we're leveling up the experience with our longest gameplay period in the promotion's history and our biggest prize pool yet."
Chipotle Rewards members can play Chipotle IQ from 9:01 a.m. to 8:59 p.m. EDT from Tuesday, Aug. 12 through Thursday, Aug. 14 and Tuesday, Aug. 19 through Thursday, Aug. 21.
The first 10,000 Chipotle IQ players to score a five out of five each hour will win free Chipotle. Each hour, there will be 6,000 BOGO entrée offers, 2,000 free Adobo Ranch offers and 2,000 free Queso Blanco offers.
Users who score a four out of five will earn 25 Chipotle Rewards points, while available. Customers who get a perfect score but do not win a food prize will receive the bonus points reward, while available. Up to 300,000 Chipotle Rewards points are available each day of the contest.
Players can win up to three prizes across both weeks of gameplay, including one BOGO offer, one side and 25 rewards points. Participants will answer multiple-choice, true or false and short-answer questions. Chipotle IQ can be played online once per day.
Concurrently, from now through Sunday, Aug. 31, Chipotle Rewards members who also opt in to the summerlong "Summer of Extras" promotion can earn extra points, exclusive badges and more for completing milestones each month. A dashboard tracks members' performance against other users in their state based on transactions.
[READ MORE: Chipotle to offer summer burrito challenge for rewards program]
Headquartered in Newport Beach, Calif., Chipotle Mexican Grill operates more than 3,800 restaurants as of June 30, 2025, in the U.S., Canada, U.K., France, Germany, Kuwait, and United Arab Emirates, and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe.
