Chick-fil-A ‘Newstalgia’ campaign includes new menu items, sweepstakes
Chick-fil-A is making a big squawk for its 80th anniversary celebration.
The popular quick-serve chicken restaurant chain, which recently topped the American Customer Satisfaction Index’s (ACSI) Restaurant and Food Delivery Study for the 11th year in a row, is launching a yearlong, multi-faceted marketing campaign called “Newstalgia” (a blending of the words "new" and "nostalgia") in honor of its founding in 1946.
The promotion includes new permanent menu additions, the chance to win free Chick-fil-A food for a year, retro-inspired cup and package designs, and themed merchandise for sale. It's the company's biggest marketing push to date and comes as consumers are pulling back on restaurant spending.
The campaign kicked off Monday, Jan. 5, with the launch of four retro-inspired collectible cup designs, available at restaurants (while supplies last) for $3.99 each. As part of its "Golden Fan Cup Sweepstakes," Chick-fil-A will also randomly sell 3,000 specialty "Gold Fan Cups." Customers who buy a collectible cup and receive the Golden Fan Cup can redeem a prize of free Chick-fil-A for a year.
In addition, Chick-fil-A will serve its original chicken sandwich meal with limited-time retro packaging featuring vintage-style graphics.
Chick-fil-A also plans to sell anniversary-themed merchandise, including apparel and accessories, throughout 2026 on its e-commerce site. In its restaurants, the chain will sell plush variations of its signature cow featuring different designs.
As part of the anniversary celebration, frosted sodas and floats are being added to Chick-fil-A’s permanent menu.
“This year marks more than an anniversary — it’s a celebration of the memories, meals and meaningful moments that have brought people together at Chick-fil-A for generations,” said Khalilah Cooper, VP of brand strategy, advertising & media, Chick-fil-A. “We have so much in store this year, delivering menu items and experiences that are fresh and exciting yet firmly rooted in Chick-fil-A’s renowned quality, care, generosity, and hospitality. We’re inviting customers – old and new – to join us in celebrating our heritage, while looking ahead to the future with us.”
[READ MORE: Chick-fil-A opens new restaurant concept]
Chick-fil-A Inc. is the third-largest quick-service restaurant company in the U.S., operating more than 3,000 franchised restaurants across the U.S., Canada, Puerto Rico, the U.K., and Singapore.
