First Look: GoTo Foods opens debut 'Cinnabon Swirl' location
GoTo Foods (formerly Focus Brands) has debuted a new store concept that combines two of its brands.
The company’s new Cinnabon Swirl format opened its doors in Peoria, Ariz., a northwest suburb of Phoenix, on May 23. The selections include classic menu items from Cinnabon and Carvel, along with “exclusive” items such as a “Bonini,” a Cinnabon roll filled with Carvel vanilla soft serve that is warm-pressed similar to a panini.
Other exclusives include a Cinnabon Swirl Sundae, featuring warm, center swirls of a Cinnabon Classic Roll chopped and topped with Carvel vanilla soft serve and a caramel drizzle.
GoTo Foods has more than 30 Cinnabon Swirl locations in the pipeline, with plans to open stores in Hillsboro, Ore.; Kennesaw, Ga.; and Pasadena, Calif. later this year. The Peoria opening is led by Tony & Namit Mangat – a father-son duo who are seasoned Moe’s Southwest Grill franchisees.
The new concept is designed as a streetside shop with a streamlined operational model and flexible real estate footprint.
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Image courtesy of GoTo Foods -
Image courtesy of GoTo Foods -
Image courtesy of GoTo Foods -
Image courtesy of GoTo Foods
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As of Dec. 29, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 6,900 restaurants, cafes, ice cream shops, and bakeries in all 50 states and over 65 countries and territories under the Auntie Anne’s, Carvel, Cinnabon, Jamba, Moe’s Southwest Grill, McAlister’s Deli, and Schlotzsky’s brand names, as well as the Seattle’s Best Coffee brand on certain military bases and in certain international markets.
