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A winning weekend for shoppers and retailers
"A huge win," is how National Retailer Federation president and CEO Matt Shay characterized the biggest shopping weekend of the year during media briefing Sunday afternoon.
More people shopped more often in more places over the weekend and in the process pushed spending to a record $59.1 billion compared to $52.4 billion during the comparable four day period the prior year, according to an NRF survey of 4,000 shoppers.
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IBM Benchmark data shows Cyber Monday breaking records
New York -- Cyber Monday appears to be well on its way to breaking all previous records.
By mid-day on Monday, e-commerce sales were up 25.6% for this same time period over Cyber Monday 2011, according to findings from the IBM Digital Analytics Benchmark. The company analyzes the shopping results of 500 retailers nationwide.
Current mobile shopping data for Cyber Monday includes the following:
Mobile Traffic: The number of consumers using a mobile device to visit a retailer's site is 21%.