Seasonal

NEW YORK — Macy’s continues preparations for its Fourth of July fireworks display and has tapped New York-based supermarket Fairway Market to be its hospitality partner. 

Fairway will provide dinner, drinks and dessert to the thousands of guests invited by Macy's and to watch the 37th annual Fourth of July fireworks display from a prime location on the Westside of Manhattan.

North Plainfield, N.J. -- A cooler start to spring and mixed-bag of Memorial Day weekend weather in the Northeast may have contributed to less than expected year-to-date sales and traffic for some retailers, according to Levin Management’s annual mid-year Retail Sentiment Survey, which polled retailers in the firm’s 90-property, 12.5 million-square-foot shopping center portfolio.
 

NEW YORK — Saks Fifth Avenue and the Entertainment Industry Foundation have named actress Jennifer Aniston as the EIF ambassador for Saks Fifth Avenue’s 2013 Key to the Cure campaign. 

In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised more than $33 million for cancer research. 

CONSHOHOCKEN, Pa. — Ikea was joined by journalist and television host Lisa Ling to mark its third annual Life Improvement Project with a $50,000 donation to Save the Children’s early education programs.

In addition to the donation, Ikea provided home furnishings, design advice and manpower to help make over a Family Head Start/Early Learn location in Brooklyn, N.Y., a Save the Children-supported facility which was affected by Hurricane Sandy.

Norwalk, Conn. — Pepperidge Farm is looking to drive sales of its Puff Pastry product by bringing in culinary expert and Top Chef judge Gail Simmons. Simmons developed a collection of exclusive recipes that feature the company’s Puff Pastry as a key ingredient. 

In addition to being a judge of Bravo’s Emmy-winning show, Simmons is also the special projects director at Food & Wine magazine. 

HOFFMAN ESTATES, Ill. — The Craftsman brand spent Father's Day weekend in Philadelphia with hard core golf fans and putt-putt enthusiasts at the Craftsman Father's Day Miniature Golf Classic.

Attendees were invited to play a free round on the one-of-a-kind miniature golf course specially built by the Craftsman brand and designed by former professional golfer and analyst Gary McCord, featuring Craftsman tools at every hole.  

H&M is finally tackling the online market, and plans to launch an e-commerce site in the U.S. in August.

The timing of the move for a brand synonymous with affordable fashion is opportune because it coincides with the heart of the back-to-school shopping season and sets the stage for the company to drive online sales during the holiday season.

IRVING, Texas — To celebrate its 40th birthday, Michaels will launch the first-ever Michaels Craft Tour this month in a specially designed 18-wheeler that features a fully stocked, 1,000-sq.-ft. craft room on the inside. 

The tour will travel throughout the U.S. from coast-to-coast, visiting store openings, outdoor festivals and other events along the way.