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Enhanced departments, omnichannel crucial to Toys ‘R’ Us holiday plans
Wayne, N.J. -- Toys “R” Us is updating its in-store shopping experience and expanding its omnichannel initiatives for its more important selling season. The retailer detailed its plans on Thursday at a special holiday preview event in New York City.
Starting in October, Toys “R” Us will expand and enhance product categories that have experienced sales growth over the past few years, notably education, tablets and construction, while reducing the space dedicated to areas that have underperformed over time.
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Toys'R'Us unveils key holiday initiatives at special preview event in NYC
Toys"R"Us held a special preview event at its flagship location in NYC's Time Square. Speaking about the company's competitive advantages as it gears up for the holiday shopping season as well as the company’s omnichannel offerings and investments being made in its mobile capabilities were EVP and chief merchandising officer Richard Barry, as well as SVP and chief digital officer Fred Argir, respectively.