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Seasonal

  • Starbucks offers ‘wonderful’ omnichannel promotion

    Seattle – Starbucks wants customers to feel wonderful this holiday season. From now through Jan. 5, 2015, customers who pay using a Starbucks Card or Starbucks mobile app, can enter the Starbucks It’s a Wonderful Card Ultimate Giveaway.

    The omnichannel promotion offers the chance to win one of 482,000 instant prizes, and 10 customers in the U.S. will win the prize of Starbucks for Life, which is one free food or beverage item from participating stores every day for the next 30 years.

  • Walmart pledges $1.5M giveaway on Giving Tuesday

    At a time when food pantries have a critical shortage of supplies and increased demand from those in need, Walmart is making a major pledge to help the hungry.

  • IBM: Mobile consumers boost Cyber Monday performance

    Armonk, N.Y. – Mobile traffic and sales trends indicate that Cyber Monday is increasingly becoming an event consumers take with them wherever they go. According to IBM Digital Analytics Benchmark data, Cyber Monday mobile traffic accounted for 41.2% of all online traffic, up 30.1% from 2013.  

  • Study: Who you gonna call? For customer service, L.L. Bean

    New York – If you were looking for quality call center service from an online retailer during Black Friday or Cyber Monday, then you wanted to shop at L.L. Bean. According to data from analysis firm StellaService, L.L. Bean led in customer service call response time on Black Friday (10 seconds), Cyber Monday (six seconds) and Cyber Weekend (nine seconds).

    L.L. Bean actually improved its call center response time compared to its month-to-date average. Other notable findings included:

  • BDO: Retailers’ marketing mix includes shift to mobile and social

    Chicago - Overall marketing and advertising budgets at leading U.S. retailers will rise by 1.% this year, compared to a decline of .98% in 2013, with 72% of retailers expecting to spend about the same amount on marketing and advertising compared to last year, according to the BDO Retail Compass Survey of CMOs, by BDO USA.

  • TJX offers limited gift-giving advice

    Just like many of the products sold in its stores, TJX Companies is offering a limited duration holiday helpline staffed by folks who presume to know the perfect gift for anonymous recipients.

    T.J. Maxx and Marshalls this week said they are bringing back their “Holiday Gift Hotline” to combat the issue they identified in a survey of people buying uninventive gifts. The hotline is a free service only available for limited hours Dec. 4-7 and is designed to provide shoppers with a variety of gift ideas to help them give gifts people really want to receive.

  • Staples makes shipping easier, cheaper

    Framingham, Mass. – Staples Inc. aims to make shipping both cheaper and easier for frazzled shoppers this holiday season. Staples is offering 20% off shipping services through Dec. 23 with coupon, and an expanded selection of packaging and shipping supplies.

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