Winter Holidays

Retail marketers are getting a jump start – and spending more – on holiday ads this year.

With Christmas falling on a Friday this year for the first time since 2020, the calendar week leading up to the holiday is likely to see steady shopping activity.

Higher prices at the grocery store are impacting consumers’ outlook for the holiday season.

The leaves are still green but promotions for the winter holidays are already in full swing.

A new survey reveals two factors that play a major role in determining what consumers buy for the holidays.

Once again, Amazon and Target are going head to head with early starts to the holiday promotional season.

Best Buy is offering digital features, in-store experiences, dedicated product assortments and special loyalty savings to holiday shoppers.

More than a third of consumers plan to start buying holiday gifts before the calendar turns to November.

An early 2026 holiday forecast has mostly good news for retailers.

In-store holiday décor can serve as a key conversion tool for retailers.