Winter Holidays

Target previously acknowledged that the return of layaway at Walmart impacted its early-season toy sales, and now comes another interesting revelation in Target’s November sales release.

San Bruno, Calif. -- A report released Thursday by email and cross-channel marketing solution provider Responsys found that promotional email marketing volume during the Thanksgiving holiday weekend hit an all-time high, helping to drive significant increases in online sales.

SAN BRUNO, Calif. — Walmart is looking to help holiday shoppers find the perfect gift this season with the launch of a new social shopping application.

Everett, Wash. -- Zumiez Inc. reported Thursday that net income for the quarter ended Oct. 29 rose 14.8% to $14.1 million, from $12.3 million in the prior fiscal year.

Revenue climbed 13.3% to $154 million from $135.9 million, and same-store sales grew 6%.

“We are pleased with the current pace of growth for our business and believe our product assortment has us well positioned for the remainder of the holiday selling period," said Rick Brooks, CEO.

Chicago -- Despite all of the hype surrounding mobile commerce, just 36% of chief marketing officers at retail companies have included mobile in their holiday marketing strategies this year, according to a recent BDO USA survey. And of the CMOs incorporating mobile, 84% say it accounts for less than 10% of their holiday marketing efforts. The findings are from the most recent edition of the BDO Retail Compass Survey of CMOs, which examined the opinions of 100 chief marketing officers at leading retailers located throughout the country.

HOFFMAN ESTATES, Ill. — Sears announced that it is offering free delivery of fresh cut Christmas trees to customers when they order them via Sears.com. Through Dec. 15, customers can go to Sears.com to order their own Fraser fir from the North Carolina Blue Ridge Mountains and have it delivered for free directly to their home, apartment or office. 

Chestnut Hill, Mass. -- WS Development announced that chocolatier Lindt has increased its outlet presence by adding a seventh temporary store this holiday season at a WS shopping center. The Swiss chocolate manufacturer and retailer began its relationship with WS in the spring with temporary stores at six WS Development locations in Massachusetts, New Hampshire and Connecticut. Lindt opened its seventh Lindt Factory Outlet within the WS Development portfolio last month at The Crossing at Smithfield. All seven stores will remain in place through the holidays.

Los Angeles -- After a strong Black Friday and Cyber Monday, overall holiday spending is expected to increase 3.3% to $64.3 billion, according to the  industry research firm IBISWorld.