Sears Holdings sees strong Black Friday performance online
HOFFMAN ESTATES, Ill. Sears Holdings announced it was ranked third in overall Web traffic for a multichannel store retailer for the week ending Nov. 28, which included Black Friday. This is according to Experian Hitwise, which ranked data from a custom category of department store sites based on the market share of visits, which is the percentage of online traffic to the Web site or industry, for the week ending Nov. 28 from the Experian Hitwise sample of 10 million Internet users in the United States.
Sears Holdings operates the Web sites Sears.com, Kmart.com, LandsEnd.com and TheGreatIndoors.com.
"We've experienced a record number of people engaged with the Sears ShopYourWay multichannel platform this Black Friday and on Cyber Monday, which proves we provide customers with the tools needed to easily find whatever they need when they need it," said Imran Jooma, SVP online at Sears Holdings. "Use of mobile phone orders were also on the rise and further evidence that we're offering an exceptional online experience that is clearly transforming the way our customers shop."