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Amazon leverages convenience to grab last-minute holiday shoppers
Amazon is touting its Prime program again this holiday season, reminding members that they can order gifts as late as midnight EST Sunday, Dec. 22, and still get free delivery before Christmas.
The online retailer is leveraging the shorter shopping period this year, which is one week shorter than last year’s, to drive sales by emphasizing the convenience that online shopping can afford — a surefire way to draw shoppers who want to avoid the imminent crowds this weekend.
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Toymageddon 2013 is underway at Toys ‘R’ Us
Toys “R” Us is resorting a familiar tactic and keeping its doors open from 6 a.m. Saturday, Dec. 21 through 9 p.m. Christmas Eve to drive last-minute holiday shoppers into its stores.
All Toys “R” Us stores nationwide are advertising around-the-clock savings and deals during the final 87 hours of Christmas shopping, along with daily deliveries through Christmas Eve. Only full-service stores in Paramus, N.J., and Puerto Rico, will not be open 24 hours a day.