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Shop.org: 129.2 million Americans to shop online on Cyber Monday
Washington, D.C. -- A survey released by Shop.org and conducted by BIGinsight found that 129.2 million shoppers say they’ll head to retailers’ websites on Cyber Monday, up from the 122.8 million who shopped last year, and the 106.9 million who shopped on Cyber Monday in 2010.
The majority (85%) of retailers will have a special promotion for Cyber Monday, according to a prior survey.
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comScore forecasts 17% rise in holiday spending, to $43.4 billion
Reston, Va. -- Online retail spending for the November – December period will reach $43.4 billion, a 17% gain versus year ago, according to comScore. The increase represents an improvement compared with last season’s 15% rise, and is also far ahead of the retail industry’s expectation for a 4.1% increase in consumers’ overall spending this holiday season.