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Winter Holidays

  • Hickory Farms revamps website

    Hickory Farms has launched a new website featuring faster page load times, easier navigation and improved search and checkout functions. Customers can shop on-the-go with the site's mobile- and tablet-friendly design.

    In addition, running through Christmas Eve, customers can participate in Hickory Farms' Holiday Hunt Sweepstakes for a chance to win one of six daily instant prizes and be entered to win a $2,500 Visa gift card. Consumers can visit the Hickory Farms Facebook page daily to find the clue for that day's instant prize, which they will find on HickoryFarms.com.

  • Survey: Millennials want gift cards

    Pleasanton, Calif. – Nine-in-10 (89%) Millennnials want gift cards for the holidays, while 73% prefer receiving a gift card from a favorite store as opposed to receiving a specific gift. A new survey of more than 400 Millennials ages 18-28 from global prepaid card network Blackhawk Network also shows that 90% use gift cards to treat themselves to something they wouldn't normally buy or use it in part to buy a more expensive item and 90% use gift cards to treat themselves to something they wouldn't normally buy or use it in part to buy a more expensive item.

  • Target.com experiences digital growth

    Minneapolis – Target says that online traffic continues to grow at double-digit rates, with mobile sales growing more than 100% for the holiday period. Target.com experienced two of the strongest days of sales in its history on Thanksgiving Day and Cyber Monday.

    In addition, Target was recently ranked as the most-browsed retailer on mobile over the past six months, according to a new report from Mobiquity.

  • Capitalizing on Mobile During the Holidays

    By Len Shneyder, Senior Marketing Manager, OtherLevels

    The numbers are out and they don’t lie: Almost 40% of all online traffic during Black Friday was driven by mobile devices. That figure is up 34% from the previous year, according to IBM’s Holiday Benchmark. But what’s more impressive than that is that nearly one-fifth of all online sales during the holiday shopping bonanza came from mobile devices.

  • Amazon leverages convenience to grab last-minute holiday shoppers

    Amazon is touting its Prime program again this holiday season, reminding members that they can order gifts as late as midnight EST Sunday, Dec. 22, and still get free delivery before Christmas.

    The online retailer is leveraging the shorter shopping period this year, which is one week shorter than last year’s, to drive sales by emphasizing the convenience that online shopping can afford — a surefire way to draw shoppers who want to avoid the imminent crowds this weekend.

  • Starbucks expects record gift card purchases Dec. 19

    Seattle – Starbucks anticipates record purchases and activations of Starbucks cards on Thursday, Dec. 19. Last year, more than 2 million Starbucks cards were purchased in the U.S. and Canada on the Thursday before Christmas, representing nearly 1,500 cards purchased per minute in the U.S. and Canada.

  • Toymageddon 2013 is underway at Toys ‘R’ Us

    Toys “R” Us is resorting a familiar tactic and keeping its doors open from 6 a.m. Saturday, Dec. 21 through 9 p.m. Christmas Eve to drive last-minute holiday shoppers into its stores.

    All Toys “R” Us stores nationwide are advertising around-the-clock savings and deals during the final 87 hours of Christmas shopping, along with daily deliveries through Christmas Eve. Only full-service stores in Paramus, N.J., and Puerto Rico, will not be open 24 hours a day.

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