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comScore puts holiday desktop e-commerce spending at $46.5 billion
Reston, Va. -- A total of $46.5 billion was spent online from desktop devices for the full November-December 2013 holiday season, an increase of 10% versus a year ago, according to comScore. While the total represents a record for online holiday spending and a double-digit gain from last year, it nevertheless fell short of comScore's forecasted 14% growth of $48.1 billion in desktop spending.
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ECRM: Retail circular advertising trends, December 2013
ECRM compared retail circular advertising in December 2012 versus December 2013 and noted trends occurring across top retail chains. Last year, Home Depot did not run any circular promotions for the month of December and instead chose to coast on Web and email promotions. These electronic offers featured 50%-off promotions, as well as one-day-only sales. Although this online-only behavior was not repeated, Web and email remained Home Depot’s main focus: a short circular with a four day duration was run on Dec. 1 with a Cyber Monday theme.
