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Winter Holidays

  • Employers tolerating Cyber Monday distraction

    Cyber Monday may just as well be an official holiday considering  findings of a new study that show how little work actually gets done.

  • KPMG: Cyber-security fears will affect holiday shopping

    New York — More than half of consumers are either unsure or not confident at all in the security of their personal information when shopping both in-store (58%) and online (63%), which could impact holiday shopping, according to a new survey by KPMG.  Twenty-seven percent of of respondents indicate they will only shop at a store that previously experienced a cyberattack if they cannot find the product elsewhere, with 8% refusing to shop at these stores all together. 
     
  • It’s ‘Digital Monday’ at Meijer

    Meijer is taking a different approach to Cyber Monday this year.

    Instead of online sales, the retailer says it will focus on offering discounts through its digital couponing site: mPerks. For Cyber Monday, the retailer is offering a coupon for 20% off a single item through mPerks on in-store purchases today only.

  • Positive sign: Holiday desktop online spending up 11% in first 23 days of November

    Reston, Va. - For the holiday season-to-date, $17.5 billion has been spent online using desktop computers, an 11% increase versus the corresponding days last year, according to comScore.  Friday, November 21 has been the heaviest online spending day of the season to date at $914 million in desktop spending. Two other individual shopping days (Wednesday, Nov. 12 and Wednesday, Nov. 19) have also surpassed the $900 million threshold.  
  • Macy’s to parade Facebook ads on Thanksgiving

    When Macy's kicks off the holiday shopping season with its traditional parade on Thanksgiving Day, the retailer will also be deploying social media to complement its holiday push.

    The company earlier this year was one of the first retailers to launch Facebook video ads. On Thursday evening, Macy’s will roll out its next round of video ads, this time to coincide with its Black Friday weekend campaign.

  • Mattel and Walmart toy with airport shoppers

    Shopping is going to get a little bit easier for travelers rushing through the Toronto airport this holiday season thanks to Mattel and Walmart Canada.

    The retailer and the toy supplier have teamed up to install a Virtual Toy Store at Toronto Pearson International Airport.

    The installation features three LCD screens that consumers can personalize and control via a mobile device to browse and shop brands such as Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, Mega Bloks, and Monster High.

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