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Tech Guest Viewpoint - Proximity Marketing brings Shoppers to Stores
By Alex Romanov, iSign Media The holiday season is a time of family, food, and frenzied shopping. Consumers are bombarded by messages, promotions, discounts, and offers, and retailers have to be smart about how they reach out to their customers. Email blasts or paper coupons just won’t cut it. In this mobile-obsessed era, proximity marketing is a powerful way to break through the noise and bring shoppers into your store. -
Five Hot Stores for a Cold Winter
The fall is always a busy time for new store openings as retailers head into their biggest selling season of the year. The five below are generating big buzz….as is the bonus one at the end.
1. Starbucks Reserve Roastery & Tasting Toom, Seattle
The coffee giant spared no expense on its newest retail concept—the space is spectacular. Two years in the making, the Roastery is part retail store and part manufacturing facility—and all theatre.

