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Winter Holidays

  • Report: What retailer dominated social media on Cyber Monday?

    One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.

  • Connecting with Customers Through the Power of Scent

    Delivering an excellent in-store experience to customers is no easy task for retailers. In addition to ensuring your employees are offering exceptional customer service, you need to consider how shoppers will perceive every aspect of your store environment, including lighting, music, floor plans and merchandise display. But in determining how to create an optimum in-store environment, don’t forget one of the most important factors that can positively influence the customer experience—scent.

  • Retailers with the best return policies—and the worst

    When it comes to return policies, Nordstrom and Forever 21 couldn’t be further apart.

    At least that’s according to an annual survey of return policies by GOBankingRates.com. The study rated Nordstrom as offering the best return policies of 2015, with Forever 21 offering the worst.

    “Return policies should be a big consideration for holiday shoppers — two-thirds of people return at least one holiday gift,” said Elyssa Kirkham, lead reporter on the GOBankingRates study.

  • Cyber Monday looks promising

    Early indicators point to retailers having an historically strong Cyber Monday.

    According to the Adobe Digital Index, as of 10 a.m. ET on Monday, Nov. 30, Cyber Monday online sales had already reached $490 million. Considering Cyber Monday online sales in 2014 reached a total of around $2 billion, and early Cyber Monday sales were tracking ahead of the prior year by 14%, this is a very possible start to a record-breaking day.

  • Black Friday weekend goes digital

    Consumer spending across digital channels showed significant year-over-year growth over this year's Thanksgiving weekend.

    According to data from ComScore, desktop spending surpassed $1 billion on both Thanksgiving and Black Friday. Consumers sitting at desktop PCs spent a total of $1.1 billion, up 9% from $1.01 billion in 2014. On Black Friday, desktop spending grew 10% to $1.66 billion from $1.5 billion.

  • Lessons retailers learned this Black Friday

    Huge numbers of shoppers feasted on deals over Thanksgiving weekend, but how and when Americans did so has forever changed, as online activity exceeded store visits.

    Retailers such as Walmart, Target, Best Buy and Macy’s spoke of well executed promotional strategies that leveraged their physical and digital presence and those insights were validated by data from the National Retail Federation’s Thanksgiving Weekend Survey conducted by Prosper Insights & Analytics.

  • Unusual twosome mix it up for e-commerce

    Digital media company Mashable and Visa are doing a little mashing of their own to launch a new online retail entity.

  • Report: Apparel up, electronics flat over Black Friday weekend

    Apparel specialty retailers experienced a sales pick up over Black Friday weekend, while department-store and electronics revenue was roughly flat, Reuters reported.

    Online sales growth was in the double digits over the weekend, beating MasterCard's forecast for about an 8% increase.

    Read more by clicking here.

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