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Engaging Holiday Shoppers Past the One-Time Purchase
As the holiday shopping season rapidly approaches for marketers, a brand’s biggest challenge is to rise above the marketing noise and extend consumer engagement in ways that lead to purchase. How can you reward consumers while creating longer-term stickiness? Here are some of our favorite ways to drive return visits, increase brand-shopper interaction, and get on consumers’ nice lists this holiday season. Holiday Gift Calendars -
NRF: Back-to-school will impact supply chain
The advent of the back-to-school shopping season is expected to affect import cargo volume at the nation’s major retail container ports. According to the monthly Global Port Tracker report from the National Retail Federation (NRF) and Hackett Associates, import cargo volume will see a small, but significant, increase in July due to retailers stocking up for back-to-school shoppers. A larger wave of imports is expected to pass through U.S. ports in later summer and early fall as retailers prepare for the end-of-year holiday season.

