This holiday season will be challenging for CPG manufacturers as pandemic-induced uncertainty is making it difficult for brands to confidently plan seasonal marketing activities.
Retailers whose businesses have been devastated by the pandemic but who have enough cash on hand to remain in operation through the holidays will do so.
Children’s Place reported a wider-than-expected loss and a 12% sales decline for its second quarter amid a decrease in back-to-school spending that started in July.
Most U.S. consumers aren’t planning on cutting back on holiday spending, but they are prioritizing who they purchase for and adjusting budgets accordingly.
