Research Topic

By Bill Dundas, International Sign Association

San Bruno, Calif. -- A report released Thursday by email and cross-channel marketing solution provider Responsys found that promotional email marketing volume during the Thanksgiving holiday weekend hit an all-time high, helping to drive significant increases in online sales.

Everett, Wash. -- Zumiez Inc. reported Thursday that net income for the quarter ended Oct. 29 rose 14.8% to $14.1 million, from $12.3 million in the prior fiscal year.

Revenue climbed 13.3% to $154 million from $135.9 million, and same-store sales grew 6%.

“We are pleased with the current pace of growth for our business and believe our product assortment has us well positioned for the remainder of the holiday selling period," said Rick Brooks, CEO.

Purchase, N.Y. -- Sales growth was strong across most retail sectors in November, with early promotional activities and additional hours giving Black Friday sales, which traditionally account for 6%-7% of November’s total sales, a boost, according to MasterCard Advisors SpendingPulse, a macroeconomic report tracking national retail sales.

Among the sectors that saw an increased growth rate during November was luxury, which saw its third consecutive month of strong year-over-year growth and its second in the double digits.

Los Angeles -- After a strong Black Friday and Cyber Monday, overall holiday spending is expected to increase 3.3% to $64.3 billion, according to the  industry research firm IBISWorld.

New York City -- comScore reported that Cyber Monday sales totaled $1.25 billion, up 22% from last year, making it the heaviest online spending day in history. Overall, 10 million people bought online on Cyber Monday, representing the first time on record that threshold has been reached in a single day. The average online buyer conducted 1.9 online transactions on Cyber Monday for a total of nearly $125 in spending.

San Francisco -- The 15 cities with the most shopping activity on Black Friday 2011 were Manhattan, N.Y.; San Francisco; Los Angeles; Brooklyn, N.Y.; San Jose, Calif.; Seattle; Chicago; San Diego; Houston; Atlanta; Dallas; Saint Louis;  Portland, Ore.; Austin, Texas; and Minneapolis, according to mint.com, an online personal finance site.

Chicago -- Despite all of the hype surrounding mobile commerce, just 36% of chief marketing officers at retail companies have included mobile in their holiday marketing strategies this year, according to a recent BDO USA survey. And of the CMOs incorporating mobile, 84% say it accounts for less than 10% of their holiday marketing efforts. The findings are from the most recent edition of the BDO Retail Compass Survey of CMOs, which examined the opinions of 100 chief marketing officers at leading retailers located throughout the country.