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Thanks Dad: June sales to benefit from Father's Day.


Spending on Father’s Day is expected to increase this year to a per-person average of $94.32 compared with $90.89 last year, according to new survey data from the National Retail Federation. Father’s Day is June 20, and total spending related to the holiday is expected to reach $9.8 billion.

“A slight uptick in Father’s Day spending is another sign people are starting to open up their wallets again,” said NRF president and CEO Matt Shay.

According to NRF’s 2010 Father’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, nearly 40% of those celebrating dad this year will treat him to a special outing such as dinner or brunch, spending $1.9 billion. Another 36.7% plan to spend a total of $1.3 billion on clothes with a projected $1.2 billion spent on electronics, $749 million for greeting cards, $578 million on tools or appliances, $550 million on home improvement or gardening tools and $400 million on automotive accessories. Dad can also expect to receive gift cards with three out of 10 surveyed indicating they will give a gift card, resulting in an estimated $1.2 billion in spending.

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