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Survey: Majority of shoppers prefer digital catalogs
Los Altos, Calif. -- Survey results released Thursday by catalog shopping app Catalog Spree showed that 89.8% of American shoppers would prefer to receive their catalogs digitally and would opt out of the paper versions if they could receive a digital copy instead.
The survey also revealed that more than half (55.1%) of respondents would prefer all of their catalogs in digital form. Today, some 19 billion catalogs are mailed in the United States each year.
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One area where Amazon.com doesn’t have an advantage
Walmart and other retailers have fought unsuccessfully for years to level the e-commerce playing field in the United States by requiring Amazon.com and other online-only merchants to collect sales tax. Doing so would eliminate the Internet pure play retailers’ most significant competitive advantage, and for a glimpse of just how significant that would be, look no further than Canada.