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Tuesday Morning sales fall in Q3
Dallas -- Tuesday Morning Corp. reported Tuesday that same-store sales for the quarter ended Mar. 31 dropped 3.2% on spending and traffic decreases.
According to the discount retailer, traffic dipped 1.8% for the third quarter and average tickets fell 1.4%. Total revenue edged down 1% to $172.7 million, compared with $174.3 million in the year-ago period.
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Market Track: March 2012
In March there was a decline in the number of circulars overall, however, pages per flyer increased. The increase in pages was primarily due to a significant increase in Walmart and Toys"R"Us page counts. Much of the promotional activity was driven by Easter falling earlier in April as compared to 2011.
Walmart distributed an additional four-page flyer in the week of 3/11/2012; they also circulated two flyers instead one in most of the markets in the week of 3/4/2012. These additional flyers accounted for the increase total pages as compared with last year.
