Research Topic

Chicago - According to accounting firm BDO USA, LLP, 63% of chief marketing officers at leading U.S. retailers said their 2010 holiday advertising and marketing budgets have remained flat, a continued trend from 2009 (55%) and 2008 (43%).

BDO’s survey found that 20% of CMOs cited a decrease in their holiday marketing and advertising budget, signaling some flexibility, compared with 2009 (26%) and 2008 (32%). Seventeen percent of CMOs cite an increase, only slightly less than 2009 (19%).

New York - Online sales on Cyber Monday surged nearly 20% from last year, according to IBM Coremetrics, which tracks shopper behavior on more than 500 e-commerce sites. Many analysts expected Monday's online shopping will tally more than $1 billion for the first time.

Washington - Amazon.com, Nordstrom and J.C. Penney are just a few of the retailers that made the grade on the list of the top 10 retailers for customer service as selected by shoppers in the sixth annual NRF Foundation/American Express Customers’ Choice survey.

The survey, which asked 9,291 shoppers which retailer provides the best customer service, was conducted by BIGresearch. In alphabetical order, the top 10 retailers for customer service are:

• Amazon.com

• J.C. Penney

New York - Visits to the top 500 retail sites increased 13% on Black Friday, according to data from Experian Hitwise. For the sixth year in a row, Amazon was the top retail site receiving traffic on Black Friday. Walmart was the second most visited retail site, followed by Target. But Target’s visits increased 13% on versus 2009, representing the biggest increase among the top five sites. The top 20 retail sites accounted for 61% of all visits among the top 500 retail sites.