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Research Topic

  • Survey: More than half of homeowners plan improvements in 2014

    Atlanta - With consumer confidence and the real estate market on the rise, many homeowners are ready to begin home remodeling or maintenance projects. According to an online survey conducted on behalf of SunTrust Banks Inc. by Harris Poll, 56% of homeowners plan to spend money on home improvement projects this year.

  • Survey: Millennials expect brands to be upfront

    St. Louis -- Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency. While 57% surveyed said they tell their friends about their purchases, 44% prefer to "show off" their purchases, even if it's in subtle ways.

  • Report: Online location search issues are eroding brand trust

    Denver -- Consumers are increasingly frustrated with location search, with many losing trust in brands due to outdated and inaccurate data, and even turning to competitor businesses. According to a new research report from location data services provider Placeable, “Be Found: Location-Based Marketing Insights,” consumers are all too often given outdated and incorrect information from search engines, mobile apps, directories and even brand websites.

  • Vitamin Shoppe takes top customer satisfaction ratings

    North Bergen, N.J. -- The Vitamin Shoppe has been recognized as the top-rated vitamin store and top-rated vitamin store brand based on consumer satisfaction in ConsumerLab.com's 2014 survey of vitamin and supplement users. Each year, ConsumerLab.com, a provider of consumer information and independent evaluations of products that affect health and nutrition, surveys its subscribers about the vitamins and supplements they use.

  • Survey: Restaurant loyalty programs have low participation

    New York -- Just one-quarter (25%) of consumers consider loyalty programs important when choosing a restaurant. According to a new study from Deloitte, 50% of survey respondents said they belong to at least one restaurant program, a much lower rate compared with those of other sectors, such as airlines (78%) and hotels (70%).

  • Amazon leads retailers in downstream traffic from social media sides

    New York -- Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites, according to new research from Experian Marketing Services. The company’s 2014 “Digital Marketer: Benchmark and Trend Report” also reveals that after visiting Facebook, YouTube or Pinterest, consumers go to Amazon.com more frequently than any other retailer website.

    Here’s how the downstream traffic from social media sites to retail sites shapes up in the Experian report:

  • Finish Line’s omnichannel strategy pays off in Q4

    Finish Line chairman and CEO Glenn Lyon said the company’s successful execution of its consumer-centric omnichannel strategy drove solid gains in its core business and that growth initiatives contributed meaningfully to its record full-year revenue and profits.

    The company reported net income of $42.75 million during the fourth quarter, up 28% from $33.47 million in the year-ago period. Net sales climbed 17% to $518.87 million from $442.68 million and same-store sales increased 6.3%.

  • Consumer spending rises in February

    Washington, D.C. -- Consumers opened up their pocketbooks a bit in February, according to figures released Friday by the U.S. Commerce Department. Consumer spending increased 0.3% last month after a downwardly revised gain of 0.2% in January. The February increase was the biggest since November.

    Personal income was up 0.3%, matching January's gain. It was the second straight monthly increase.

     

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