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Report: Nine-in-10 women research before purchase
San Diego – Nine-in-10 (91%) women conduct online research prior to making a purchase, and 92% are willing to pay more for competing products that receive positive online reviews. A new consumer survey from Interactions, “Retail Perceptions - The Power of Persuasion,” also found that 30% of women use a mobile device to conduct research and 37% of mobile users say they conduct research during their shopping trip.
