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Sam’s Club launches microbusiness tracker
Bentonville, Ark. -- One-in-three microbusiness owners (31%) depend more on a second job for their personal income than they do on their business, yet 69% say owning their business is the ideal job. In collaboration with Gallup, Sam’s Club has unveiled a new quarterly tracking poll focused on America’s smallest businesses, or microbusinesses, with five or fewer workers.
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Survey highlights role of mobile in in-store shopping
New York -- Consumers worldwide are increasingly using multi-platform devices, especially mobile, to enhance their in-store shopping experience, according to a study by global digital and technology agency DigitasLBi.
In the study, "Connected Commerce: A Snapshot of the Modern Shopper,” 71% of Americans say that using a mobile phone while shopping inside a store could affect their buying decisions.