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ICSC: Brick-and-mortar favorite back-to-school shopping venue
New York - The back-to-school (BTS) shopping season is already in full swing, with over one-third (37%) of consumers having begun their shopping – up from the 29% who started at this time last year, according to the International Council of Shopping Centers. And roughly 90% of households indicated a selection of brick-and-mortar retail as a shopping venue for the BTS season.
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RetailMeNot: Parents spend $659 annually on school supplies
Austin, Texas – Parents spend, on average, $659 on school-related costs throughout the year per family. According to a survey from digital coupon provider RetailMeNot, 67% of parents start their back-to-school shopping by the end of July, which is down slightly from 2013 (71%).