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Profitero bolsters global leadership team
Profitero, a leading global provider of online insights and e-commerce intelligence for retailers and brands, has appointed Keith Anderson as VP, strategy and insights, as part of its strategy to further expand into North America.
In this newly created role, Anderson will lead the continuous innovation of Profitero's online solutions, helping retailers and brands gain a deeper understanding of their online presence to optimize their online and in-store sales.
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Report: Search ad spend up 25% year-over-year
San Francisco -- Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, according to Kenshoo, a leader in predictive media optimization technology.
Among the key findings in the research:
• Search click-through rate increased 26%, driving a 15% increase in clicks year-over-year;
• Social ad spend increased 51% year-over-year and 21% quarter-over-quarter; and
• Social impressions increased 13% year-over-year.