Research Topic

ECRM compared retail circular advertising in October 2013 vs. October 2014 and noted trends occurring across top retail chains. CVS and Walgreens increased the number of circular pages seen in October 2014; up respectively by 18% and 11%. Walgreens added 13% more halloween candy promotions, where as CVS added 9% in October comparable. Walgreens used an attractive “Save on Treats” candy promotional page in each October circular, nicely consolidating candy promotions into concise seasonal sections.

Ann Arbor, Mich. -- Mobile shopping is expected to reach new highs this  holiday season, but retailers aren’t prepared to meet customers’ mobile needs, according to a new CFI Group study, sponsored by eBay Enterprise.           

Recently, I participated in a strategic conference that included several sessions on how to effectively use advertising and promotion to reach moms, millennials, multiculturals and other shopper segments. Not surprisingly, significant emphasis was placed on the use of emerging digital and mobile media. But each session also reinforced that traditional media including television, radio, retail feature ads, and Free Standing Insert (FSI) coupons should not be undervalued.

New York -- The outlook for the U.S. retail industry in 2015 is stable, according to a new report by Moody’s Investor Service, which forecasts that retail sales will grow 3- to 4% in 2014,  and 4- to 5% in 2015.     The report, Moody’s U.S. Retail Industry Outlook, also finds that traditional brick-and-mortar retailers will be formidable competitors to pure-play online merchants.    

Austin, Texas -- Gen Y consumers, whose annual spending power is estimated at $200 billion, prefer to shop at retailers that offer financing options, according to a new study.   An eNation study of more than 2,000 consumers, commissioned by financial technology company NewComLink, found that 59% of shoppers between the ages of 18 and 34 say their choice of retailer is impacted by whether that retailer offers financing options.  

San Francisco –- Gap Inc. reported declining net and same-store sales for the third quarter and October 2014. For the third quarter Gap’s net sales were $3.97 billion, down 2.5% from $3.98 billion for the third quarter the prior year.  

Chicago -- The marketing chiefs of U.S. retailers are optimistic about the upcoming holiday season, forecasting a solid 4.1% increase in overall holiday store sales, according to a recent BDO USA survey. The projection is in line with the National Retail Federation’s 4.1% expected holiday sales increase, and is a full percentage point higher than actual retail sales gains in the 2013 season.