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comScore: Holiday online spending to rise 16% to $61 billion
RESTON, Va. — Total online retail spending for the November–December period will reach $61.0 billion, a 16% gain versus year ago, according to comScore’s 2014 holiday forecast. Spending using desktop computers for that period is expected to reach $53.2 billion, up 14% year-over-year, which is 4 percentage points higher than last season’s 10-percent growth rate.
Mobile commerce is predicted to account for $7.9 billion of retail spending, representing 13% of total digital commerce and growing at an annual rate of 25% vs. last season. -
Online holiday sales to total $61 billion
Increased use of tablets and smartphone this holiday season will help online sales grow 16% to a record $61 billion, but desktop computers still dominate, according to the online measurement firm comScore.
The company said online sales during the November and December timeframe would be primarily driven by desktop computers, but noted that mobile devices are growing at a faster rate. Spending using desktop computers is projected to grow 14% to $53.2 billion while mobile commerce is projected to grow 25% to $7.9 billion and account for 13% of total e-commerce sales.
