Research Topic

Franklin, Tenn. - Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department.  According to a new study from IHL Group, “Hidden Treasure – The CMO’s Budget in Retail,” in 2015, the amount of IT purchased through the CMO’s budget will amount to $7.5 billion in North America.  

Wilmington, Del. - The urge to impulse shop during the holidays runs strong among Americans, but even stronger among Millennials. According to the Chase Blueprint Holiday Impulse Purchases Survey, 83% of Millennials admit to having made an impulse purchase in the past.   

With 2014 almost over, another holiday shopping season is drawing to a close. The looming question on everyone’s mind, of course, is whether holiday sales managed to live up to the (mostly) positive holiday forecasts from analysts and retail organizations.   

New York - The Deloitte Consumer Spending Index reached its highest point since November 2013, rising to 4.5 from 4 the prior month. The Index tracks consumer cash flow as an indicator of future consumer spending.    The Index comprises four components – tax burden, initial unemployment claims, real wages and real home prices. Highlights include:   Tax Burden: The tax rate has been effectively unchanged from the previous month at 11.8%.  

Spokane, Wash. - Over half (57%) of retail respondents have an energy/building management system installed, according to an annual survey by energy and sustainability management  company Ecova.  

Los Angeles - When it comes to making online selections, Christmas shoppers are better late than never. A survey released by Bizrate Insights, a division of Connexity, found that many shoppers are still making online holiday purchases, even though there are only a few days left before Christmas. In fact, only 17% of shoppers have finished their Christmas shopping.  

New York City  - No big surprise that Americans are more connected than ever before, but the newest trend is toward “smart homes” as well. New research from Experian Marketing Services has found that nearly a third of all Americans use at least one type of smart or connected device and 14% of homes are now smart homes, employing connected lights, locks, thermostats, or electrical outlets, among others.  

RESTON, Va. - Retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season totaled $42.5 billion, up 15% versus the corresponding days last year. According to comScore.