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Survey: Consumers prefer personalized omni-channel offers
New York – Consumers are increasingly performing omni-channel shopping, and prefer personalized offers across the different channels they shop. According to a new survey of more than 1,000 online consumers from retail personalization technology vendor Synqera, U.S. consumers still prefer promotional content and coupons from traditional print media (magazine, newsletter/flyer, newspaper) (75%), found online (72%), or received after a purchase (62%) for future shopping.
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Bauer hits homerun with Easton acquisition
Sporting equipment and apparel manufacturer Bauer Performance Sports expanded its product offering in the baseball and softball world with the acquisition of those businesses from Easton-Bell Sports.
Bauer agreed to pay Easton-Bell Sports $330 million for Easton’s baseball and softball business in a deal that adds the well known Easton brand to Bauer’s existing stable of brands such as Bauer, Mission, Maverik, Cascade, Inaria and Combat.