Skip to main content

Research Topic

  • Verizon: Dec. 26 has highest online traffic of holiday season

    New York - The day after Christmas (Dec. 26) posted the highest traffic for online shopping, with 125 points, since the 2014 holiday shopping season began. According to Verizon Retail Index data, year-over-year, traffic attributed to online shopping was on par (125) with the same day in 2013.  
  • Online sales exceed lofty expectations

    Retailers expected online sales to hit record levels in 2014 and did they ever.

    New all-time highs for e-commerce sales are now expected for the November through December time frame following a strong surge in sales during the final week before Christmas, according to the digital measurement firm comScore.

  • Survey: Eight in 10 consumers will shop post-holiday sales

    Austin, Texas – Consumers who didn’t get what they wanted for the holidays are taking matters into their own hands. According to new research from digital deals site RetailMeNot, 81% of consumers plan to shop end-of-year sales.   Of these shoppers taking advantage of post-holiday savings, more than half (63%) plan to shop for themselves. Millennials are especially interested in after-Christmas sales, as 92% of respondents 18 to 34 years old said they plan to shop during this time.    
  • Study: Marketing execs have IT purchase power

    Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department.

    According to a new study from IHL Group called “Hidden Treasure – The CMO’s Budget in Retail,” in 2015, the amount of IT purchased through the CMO’s budget will amount to $7.5 billion in North America. This figure is nearly as much as will be spent on core POS for 2015, or 12% of all North American IT spend for retail and hospitality in North America.

  • Study – Global retail sales to pass $22 trillion in 2014

    New York - Retail sales worldwide, including both in-store and Internet purchases, will total nearly $22.5 trillion this year. According to new figures from EMarketer, the global retail market will see steady growth during the next few years, and in 2018, worldwide retail sales will increase 5.5% to reach $28.3 trillion.  
  • Study – ‘Super Saturday’ sees high Web traffic

    New York – The weekend of Dec. 20-21, which included “Super Saturday” (the last Saturday before Christmas) saw the highest daily back-to-back Internet traffic from online consumer retail shopping activity since tracking began before the Thanksgiving weekend. According to the Verizon Retail Index, average daily traffic was 119 on Saturday and 122 on Sunday.  
  • Super Saturday offers mixed results

    San Jose, Calif. – “Super Saturday,” the Saturday before Christmas (Dec. 20), was not quite super for retailers expecting a sales bonanza. According to data from in-store analytics provider RetailNext, compared to the equivalent date in 2013, net sales were down 9%, store traffic was down 10.6%, total transactions fell 8% and average transaction value was 0.9% lower.   However, there were a couple of bright spots. Conversion rate rose 0.4 percentage points and sales per shopper increased 1.8%.
  • Study: Many shoppers plan to buy gift cards this holiday

    LOUISVILLE, Ky. — Spend on prepaid gift cards is on the rise this holiday season, as a significant majority (70%) of shoppers plan to purchase gift cards this season, according to an interim holiday spending report released by Stored Value Solutions, a provider of gift cards and stored value services.   According to the report, 92% of shoppers plan to spend either the same amount or more on gift cards than they spent last year. And for the eighth straight year, gift cards have been the most desired holiday gift.
X
This ad will auto-close in 10 seconds