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Survey: Loyalty engagement reaches saturation
New York - Consumers are reaching a saturation point when it comes to their level of engagement in loyalty and rewards programs. According to a new survey commissioned by Bond Brand Loyalty, while the number of programs in which members are enrolled continues to grow, from about 10 programs per member on average in 2014 to more than 13 per member in 2015, the number of programs in which members are active is not experiencing a corresponding increase.
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Amazon.com gets to STEM of learning with new e-store
Seattle – Amazon.com is addressing the need for more science, technology, engineering and math (STEM) education with the launch of a new online store focused on toys and games that help kids learn STEM subjects and ideas.
In addition to focusing on the core subjects, STEM also focuses on how they relate to each other and the real world.
According to Amazon, it selected the initial assortment of STEM toys because they “have clear goals and encourage kids to learn STEM skills while having fun.”

