Report: More and more retailers transitioning to single order management system

Boston – During the next three years, 250% more retailers are transitioning to a single order management solution (OMS) to support a unified commerce experience across all channels, according to a new special report by Boston Retail Partners. The study, “Order Management is the New POS,” explains how many retailers are planning to adopt a single order management system and the numerous benefits it presents to improve operations and enhance the customer experience.



Retailers are shifting their focus from channel integration to a holistic customer experience. This “unified commerce” initiative is the evolution of both multichannel and omnichannel retailing to provide a seamless shopping experience whether in the store, on the Web or anywhere customers choose to shop on their mobile devices.



Integral to unified commerce is a unified commerce platform – a single centralized commerce platform for all channels – combining traditional point-of-sale, mobile, Web, clienteling, order management and fulfillment into a consolidated, “real-time” platform.



“Retailers can’t afford to operate from within channel silos, and must transform their organization, business processes and technology to align with their customers,” said Ken Morris, principal, Boston Retail Partners. “With significant advancements in order management systems from several vendors, we see a convergence of OMS with traditional POS. This convergence makes total sense, as a POS transaction is essentially just an order processed in real-time.”



Click here to download the complete BRP Special Report: Order Management is the New POS.