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Soft Surroundings enhances customer experience with Ambius scenting
Reading, Pa. -- Specialty retailer Soft Surroundings has chosen Ambius Premium Scenting to enhance the shopping experience for its customers at all 18 retail locations. The scenting is designed to create greater customer dwell time and increase purchasing intent for this innovative retailer.
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Trade organizations looking to merge
At the recent GlobalShop show in Las Vegas two trade groups serving the visual merchandising industry said their boards voted to pursue a merger agreement.
The boards of directors of the Association for Retail Environments (ARE) and the Point of Purchase Advertising International (POPAI) voted to enter a due diligence phase and work in good faith toward a definitive agreement to merge the two associations.

